Vendex Exhibition Expands into the European Market

Vendex, the leading British vending industry exhibition, is expanding its presence in continental Europe with the launch of Vendex Amsterdam, which will take place on September 30, 2026, at the Expo Greater Amsterdam exhibition center.

The new event brings Vendex's proven, business-focused format to the Netherlands, creating an attractive opportunity for suppliers looking to enter one of the most promising and underserved vending service markets in Europe. The exhibition is supported by the European Vending & Coffee Service Association (EVA), further strengthening its position in the European industry.

Despite the scale of the European vending machine sector, there is currently no specialized vending machine exhibition in the Netherlands or the Benelux region. Vendex Amsterdam fills this gap by offering a highly focused one-day event entirely dedicated to doing business.

The European vending machine market generates billions of dollars in annual revenue and millions of daily transactions, with a high concentration of machines in workplaces and commercial premises. The Netherlands lies at the very heart of this developed and internationally connected ecosystem, yet remains underserved by specialized industry events, creating an excellent opportunity for early exhibitors.

Vendex Amsterdam is designed as a practical alternative to large, expensive multi-day exhibitions. Instead of complex builds, long lead times, and high exhibiting costs, Vendex focuses on simplicity, affordability, and return on investment.