One Price Coffee Launches Coffee Vending Machines in Moscow

One Price Coffee, one of the largest coffee chains in Russia, has decided to open a new sales channel — vending. Currently, there are 20 branded machines in the capital, located in educational institutions, business centers, and residential complexes. They feature the branding One Price Coffee Local.

One Price Coffee (OPC) specializes in selling beverages at fixed prices. The chain was founded in 2018 and has since grown to 430 coffee shops — including through active franchising.

For the vending machines, the company supplies coffee beans in addition to its recognizable brand. The operator is Plaza-Telecom LLC (Vendbrands brand). The partner manages the coffee machines. Partnerships in this format are also being considered in other cities. This increases brand recognition, says OPC, and of course, the company receives payments from the operator for the use of its trademark.

Vending franchises in the coffee segment remain in high demand amid shifting consumer behavior toward fast and clearly priced coffee consumption. Coffee vending machine franchises are offered by Take&Wake, Hohoro, Coffee Moose, Tochka Chyornogo, Kofelar, Prosto Barista, and others. The installation and subsequent maintenance of a machine costs an average of 300,000 rubles at the start.